Sustainable Business Models for Websites, Apps– Are Ads It?

Sustainable Business Models for Websites, Apps– Are Ads It?

Earlier this week Instagram subtly announced that it will soon be integrating paid ads into their popular photo/video sharing app. The Facebook-owned company, to this point, has had nadda in the revenue department, which obviously isn’t the ideal way to run a business. Of course, just like with Facebook, Twitter, and countless other sites/apps before it, Instagram’s entry into advertising has not been received all too kindly by the app’s loyal users. Thus far, there hasn’t been massive outrage, or…

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If Your Ads Didn’t Annoy Everyone, They Wouldn’t Be Blocked

If Your Ads Didn’t Annoy Everyone, They Wouldn’t Be Blocked

Like with basically every post on this site, you should be aware that I have a bias. I work in digital advertising, and have for many years. Thus, a part of me does have an agenda. Then again….. To start off, I dislike ad-blocking software. Universally. I’m all for the people’s right to have them, this being America & all, but I also exercise my right to detest them. Working in this business, however, I…

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Twitter Teams with Gov’t Agencies for Critical Alerts

Twitter Teams with Gov’t Agencies for Critical Alerts

Last week, Twitter announced the roll-out of their Alerts program, which will connect users to important notifications about emergencies, natural disasters, etc. FEMA, The Red Cross, and even the Dept. of Homeland Security have all teamed up with the social networking giant to bring push or text notifications to subscribers during urgent situations. International non-profits, including RED, the World Health Organization, and The Salvation Army, have also signed up for Twitter Alerts. More than a…

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