Brand Keywords: To Bid or Not To Bid

Brand Keywords: To Bid or Not To Bid

The age old question in Search Engine Marketing, one that I’m afraid I’ll only examine (but not answer) here, is whether or not to bid on your advertiser’s brand keywords. As much as this is debated, often times, I only see arguments stating “yes, you should”, or, “no, why would you?”– but, rarely does the discussion go further than that. In my opinion, the decision to bid on brand keywords in SEM is a variable,…

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New Year. New SEM Budgets. New Ideas.

New Year. New SEM Budgets. New Ideas.

2013 has come to a close, but with it, many new changes to the traditional Search Engine Marketing landscape have emerged. Google, in particular, has given us a bounty of new options for our SEM campaigns: enhanced campaigns, flexible bid strategies, Dynamic Product Ads, Remarketing Lists for Search Ads…seriously, I could continue, but I think you get the idea. While not all of these campaign options are useful for all clients, or even manageable for…

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Common SEM Mistakes That Blow My Mind

Common SEM Mistakes That Blow My Mind

Having worked in both a freelance & agency capacity in Search Engine Marketing, it has often been my responsibility to take an existing SEM that an advertiser is unhappy with (for a variety of reasons), and “make it work”. Sometimes, admittedly, the campaign I am taking over isn’t necessarily all that bad– more frequently, however, are the cases where I take one look at someone’s AdWords account & just know I’m going to have to start from…

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