Google Pushes Cutoff for Standard Ads in AdWords to 2017

Google Pushes Cutoff for Standard Ads in AdWords to 2017

SEMs are getting some more time to test the new Expanded Text Ads format in Google AdWords, as the company has announced via a blog post that the deadline to add or revise the legacy ad format has been moved back to 2017. When Google initially announced Expanded Text Ads, the AdWords Standard Ads cutoff was set at next month—October 26th, to be exact. However, likely as a result of pressure from advertisers not wanting…

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Expanded Text Ads, Responsive Ads Begin Rolling Out

Expanded Text Ads, Responsive Ads Begin Rolling Out

As previously announced, Google AdWords’ Expanded Text Ads have begun exiting beta as of Tuesday morning, and rolling out to advertisers nationwide. The revised ad format, which is shown below, will run alongside legacy text ads in Google SERPs for the near-term. However, as of October 26th (per Search Engine Land), standard text ads will no longer be accepted by AdWords. This delay will give advertisers a few months to A/B test standard vs Expanded Text…

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AdWords is Launching Price Extensions for Mobile

AdWords is Launching Price Extensions for Mobile

Managing an SEM campaign for a client that is selling multiple products or services? Google’s newest ad extension might pique your interest. Rolling out “soon“, AdWords Price Extensions enable advertisers to highlight products & services, along with their prices, below paid search ads. There is room for a short description, and each product/service links directly to its own landing page. Like the Black Friday ad extension that Google enabled last holiday shopping season, AdWords Price…

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Mobile Brand CPCs Are On the Rise

Mobile Brand CPCs Are On the Rise

Are you seeing your clients’ mobile brand CPC rise this Summer? You’re not alone. Performance marketing agency Merkle published a report on Friday highlighting a recent trend of increasing mobile CPCs for branded terms, beginning the last week in June. In fact, the firm saw average cost per clicks reach as much as 25-30% above those seen in May for the same terms. Ever the skeptic, I did my own research on keywords running for…

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