To celebrate 25 years, Lollapalooza 2016 will extend the festivities to Thursday, to become a four-day event for the first time.
Texas-based C3 Presents announced the addition of Thursday to Lollapalooza 2016 in a press release today. Along with the announcement came the revelation of Lolla’s prices for next year, which will run $335 for a four-day pass (up from $275 in 2015), and $120 for single-day access (an increase of $10).
The city of Chicago is clearly fine with the additional day: according to the Chicago Tribune, the Chicago Park District earned $4.4 million from the festival directly, while Chicago grabbed-up $2.2 million in taxes and another estimated $80 million off direct spending from concert-goers.
Though Lolla began in 1991, the festival was a traveling show until it settled in Grant Park back in 2005. Lineups for Lollapalooza 2016 will be unveiled in the Spring, typically the day after tickets go on sale.