The Importance of Multi-Channel Attribution Modeling: Free eBook


Multi-channel attribution modeling –the practice of assigning conversion credit to the correct marketing channels based on the consumer pathway– is something we’ve talked about before on this site, and a topic I find myself explaining¬†time & time again to clients, because of its extreme importance & the general lack of understanding in the marketplace.

Our agency’s lead digital analyst and I put together an eBook, available for free download here, discussing the significance of & various methods by which multi-channel attribution can be tracked.

I urge you to give this a read (it’s short, I promise), whether you are new to digital marketing or an experienced professional. As always, I gladly welcome comments & criticism either in the comments below, or direct by email.

Get your free copy of this eBook here!

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