Finding out how much big brands spend on search is always a challenge (unless, of course, you work for the agency managing them). Google doesn’t always come forward with this information directly, because, why would they?
A coworker asked me the other day who the top spenders were on Google on average, and I wasn’t surprised to find this information hard to come by. Luckily, after searching around for a little bit, I did come across this post at Wordstream, which does a great job of showing how much brands spend on search– though, it’s from 2011.
Unfortunately, I wasn’t able to find anything more recent, but, I still think there’s some good take-aways from this InfoGraphic. Mainly, it appears most of the brands represented here are still in business– so, the likelihood that they are, today, maintaining a large presence on the search engine is quite high. While the actual dollars spent in each industry, and within subsets of keyword phrases, most certainly were different in 2013, I am willing to bet that the lineup isn’t all that different.
I posted this here to save this for posterity (as you never know when other sites will take something down), but, I encourage you to view the original post on Wordstream for some more detailed data on some of the top brands’ spend in search.
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