A Preview of the Redesigned AdWords is Coming May 24th

After announcing a major overhaul to the now-15 year old advertising platform back in March, Google is preparing to pull back the curtain & preview redesigned AdWords later this month.

The sneak-peak of AdWords’ makeover will take place on May 24th, at Google’s annual Performance Summit. The company quietly announced the preview on the AdWords Google+ page Wednesday.

Image via Google

The anticipated AdWords redesign is still months from completion, and there’s no word at this point on just what Google will be previewing later this month—however, if the above graphic is any indication, ad scheduling may be the topic of conversion.

Google is overhauling AdWords with a “mobile-first” marketer in mind, and is also rebuilding the platform from the ground-up in Material Design, as many of the company’s other products currently are.

The Google Performance Summit starts at 11 CST on May 24th. You can sign up to view the livestream of the event here.

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