A day after Google updated their ads policy to disallow payday loan companies from advertising via AdWords, Microsoft announced via a blog post on Thursday they would be revising their own ad regulations to ban third-party tech support ads on Bing.
The new global policy on Bing Ads is meant to protect users against nefarious companies offering technical support for software they do not own—Windows 10, for example—then convincing less-than-tech-savvy callers that their computers are infected with viruses; forcing them to pay to fix a problem that didn’t exist to begin with.
Per a report on Search Engine Land, third-party tech support scammers were ordered to pay more than $5.1 million in fines by the US government in 2014. Microsoft & the AARP teamed up last December to publish this video, warning people of the dangers of trusting third-party companies with tech support issues.
Unlike the Google payday loan policy change, it doesn’t appear there has been a grace period afforded to companies who may violate the new rule. This means any current third-party tech support ads on Bing are likely to be shut off immediately, if they haven’t been already.
The new third-party tech support policy for Bing Ads has been added to the company’s Misleading content policies page.