If you’ve worked in paid search for some time—like I have—or even if you’re newer to the biz, you know that writing PPC ad copy can often be a daunting task. Between character limits and punctuation guidelines, copyright rules & calls-to-action, crafting SEM ads takes time, practice, and most of all, trial-and-error.
I saw a great presentation at last year’s ClickZ Chicago about writing effective PPC ad copy—sadly, I lost most of my notes on this during a temporary move earlier this year. Fortunately, I’ve come across a free download c/o the folks at Third Door Media (Search Engine Land, Marketing Land) which covers off on much of what was discussed during this preso.
Yahoo put together a study of “thousands” of paid ads, to understand what characteristics of PPC ad copy led to not only click activity, but conversions as well.
To download this free resource on writing PPC ad copy, click here to visit Digital Marketing Dept.