Facebook Messenger Surpasses 1 Billion MAUs

Another landmark day for Mark Zuckerberg’s social media empire, as the Facebook Messenger MAU total has officially surpassed one billion.

Monthly Active Users, or MAU, is a good indicator of an app’s actual user engagement within a 30-day period. One billion is obviously a large number, with few apps in world hitting this milestone: including their flagship app and WhatsApp, Facebook now has three.

To put a billion monthly active users into perspective, few tech companies can boast three-comma user stats. Besides for television—and by that, I mean, all of television—basically all of the tech products with billion-plus users are owned by Google, Microsoft, or Facebook themselves.

The Growth of Facebook Messenger

The chart below, courtesy of Re/code, shows Facebook Messenger’s MAU growth since 2014. This year, the platform has added 100 million new users each quarter.

Image via Re/code

Since separating Messenger from the core mobile app two years ago, Facebook has worked to transform the platform from more than just a peer-to-peer text chat tool. Facebook brought video calling into Messenger in 2015, teamed-up with Uber to provide rides to users last Christmas, and, just recently, launched the Facebook Messenger platform, aimed at bringing games, third-party apps, and small businesses into the app’s universe.

To celebrate one billion MAUs, Facebook Messenger introduced a new floating balloon gif into the app this week.