Facebook Unveils 360-degree Video Ads

For Facebook, 8 billion video views per day is just the start—now, the company is looking to take those videos (and, by extension, video advertising) to a whole new level.

Back in September, the company introduced 360-degree videos to desktop & Android devices. While the relatively-new format was intended to be utilized with Samsung VR and Facebook’s own Oculus Rift, it’s pretty impressive on non-VR devices as well, as evidenced by this Star Wars clip.

Image via Facebook

In the short time since, Facebook 360-degree videos have been created & shared by the likes of ABC News, GoPro, Nickelodeon, and more—and today, Facebook announced that the functionality has been enabled for iOS users as well.

To interact with these 360-degree videos, users on mobile devices can either rotate their phone or use touch to view different aspects of the content. 360-degree videos may appear in users’ News Feeds, in addition to within Business Pages themselves.

To coincide with these immersive experiences coming to the social network’s iPad & iPhone apps, Facebook 360-degree video ads have begun testing as well. Early brands involved in the 360-degree video ads beta include AT&T, Samsung, DisneyWorld, and this example from Corona.

Facebook has also launched a microsite designed to help video producers create and share their own immersive content.

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