Facebook Pages, Ads to Get GIFs (As a Test)

Animated images in the form of GIFs (and, yes — I pronounce it “gif”, not “jif”) aren’t anything new; in fact, they’ve been gracing pages of the Interwebs since I first taught myself HTML in high school. However — and unless you’ve been living in a cave, you’re well aware of this by now — the GIF has made a major comeback in the past year-plus.

While Twitter was ahead of the game, so to speak, in social networks that allowed GIFs to be posted, Facebook finally caved to the GIF this Spring. Business pages, however, were not included in the freeing of these animated images — until now.

As reported by TechCrunch, Facebook is opening up GIFs to a limited number of Pages as a test. Facebook Ads GIFs have also been spotted in the wild; the one below appeared on Wendy’s page today:

Choosing a favorite ingredient is tough in this bowl.

Posted by Wendy's on Thursday, August 20, 2015

Facebook founder and CEO Mark Zuckerberg has been cautious of allowing flashy banners on the site in the past; however, as Facebook videos (and video ads) have become more prevalent on users’ Newsfeeds, it stands to reason that more of the social network’s regulars are becoming used to seeing moving images as they scroll.

There is no indication at this time that Facebook plans to roll out ads and Page GIF ability to a larger segment of the community.

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