Back in August, Mark Zuckerberg boasted that Facebook has reached a milestone: for the first time, the social network had one billion users active on a single day.
Today, as the company announced Q3 revenue, Facebook has over one billion users—1.01 billion, to be exact—every single day. This is a 17% increase over Q3 of 2014, and a 4% jump since last quarter. Monthly, the social network sees over 1.55 billion active users, which increased 14% year-over-year.
Besides for Facebook’s billion users daily, revenue was the big story on today’s earnings call—specifically, that 78% of the company’s ad revenue comes from mobile. Facebook posted a total revenue number of $4.5 billion (making investors happy—the stock is up nearly 4% in after-hours activity), which was a 41% increase YoY.
Another figure shared by Facebook today was quite interesting: the company reports that their platform receives over 8 billion video views per day. Facebook’s 8 billion video views per day sounds quite impressive (YouTube doesn’t publish specifics on daily views, but does say theirs are in “the billions“)—but, keep in mind, to count as a “view” on Facebook, the video only needs to play for three seconds. No word on whether profile videos count towards that number, but I would imagine they do.
Still, the statistics around mobile and video use on Facebook are sure to pique advertiser interest. In the case of video in particular, advertisers are a little nervous about YouTube’s future, given Google pulling video inventory from AdX & the introduction of the ad-free YouTube Red. Facebook’s targeting options are impressive, and tend to be a bit more detailed (given people self-identify interests on FB) than Google’s interest & intent categories.
Personally, I’m curious to see how Q4 ad revenue for Facebook—when retail brands are spending the most—is impacted by their decision to focus more on mobile eCom with the revamp of Pages & the introduction of Canvas Ads last month.