Facebook giveth, and Facebook taketh away…
Not long after announcing further organic reach cuts on Newsfeed, Facebook is bringing an extensive line of call-to-action buttons which admins will be able to utilize on the top of their page.
These new Facebook call-to-action buttons can link visitors to content both in & outside of the social network itself. The available buttons, which were previously only available on ads and offers, will include:
- Contact Us
- Book Now
- Play Game
- Shop Now
- Watch Video
- Sign Up
- Use App
In their official announcement yesterday of the new call-to-action buttons, Facebook cited a three-week test run with Dollar Shave Club, in which the company saw a “2.5x higher conversion rate” using the “Sign Up” CTA.
The call-to-action buttons will be rolled out to all US business pages in the next few weeks. International admins will have access to the new feature in early 2015.