Google+ and YouTube Parting Ways

Google+ and YouTube

Google+ — the social media platform that really never took off — is going to become nothing much more than an afterthought in the coming few months.

According to a post on the Official Google Blog, the company will be soon decoupling Google+ from many of its core products; users without a Google+ profile will not be forced to sign up for one, and those that have will eventually be able to remove themselves from the network. Google+ and YouTube

First up in the reduction of the social network: the company’s video service. Google+ and YouTube will be separated from each other, with some features being phased out as early as today.

In a post on the YouTube Blog, the service announced that, beginning today, comments posted to YouTube will gradually stop posting to users’ Google+ profiles. And the Google+ and YouTube divorce will continue on in the coming weeks — users will be able to comment and share videos without  having a Google+ profile at all.

Google users have, for some time, been required to sign up for Google+ profile to utilize many of the company’s offerings. Back in 2013 — much to the chagrin of users — Google+ became a requirement to comment and share videos on YouTube. The supposed motivation behind this move was well-intentioned; Google claimed they began requiring Google+ profiles on YouTube to cut down on comment spam and nasty remarks. However, most simply saw this move by Google as a way to inflate their social network’s numbers, and try to get people to use the service even more.

The fact that Google is not only rescinding the requirement to have a Google+ profile on sites like YouTube — but also, allowing people to remove existing ones — marks a stark contrast of the company’s attitude about Google+ from the last few years.

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