Instagram ads have been a long-coveted entity for social media marketers. With a blog post today, the Facebook-owned company is finally giving the general advertising public a timeline for availability.
The photo-sharing app first unveiled advertising back in 2013 — and announced analytics tools for businesses in late Summer of last year — however, both of these were, until now, limited to select large-scale brands. Beginning soon, Instagram will open their own API to select Facebook Marketing Partners and agencies. The rest of us, globally, should expect to get access to Instagram advertising later this year.
Initial API partners, according to TechCrunch, include 4C, Brand Networks, Ampush, Kenshoo, Laundry Service, MediaVest (Publicis), Nanigans, Olapic, Resolution Media (OMG), Salesforce, SocialCode, Social Moov and Unified.
Along with access to purchase Instagram advertising, these API partners will be able to target advertising based on demographic and interest-data collected by the social network, in addition to first-party advertiser data.
Similar to Facebook’s “call-to-action” buttons on ads and Business pages, Instagram advertisers will have the ability to point consumers towards specific off-Instagram landing pages (which open in a browser window in-app).
New ad formats for Instagram, and the expanded API access, are expected to begin rolling out this week in Spain, with additional markets to follow.