Your Instagram Feed is Going Algorithmic

While Instagram has historically featured your friends’ food, pet, and selfie pics in reverse-chronological order, all of that is about to change.

Per a post on the company’s blog, an Instagram feed algorithm will be rolling-out to all users in the coming weeks. Similar to parent-company Facebook’s News Feed, the Instagram feed algorithm will show moments based on what the company believes each user wants to see the most.  

How Instagram’s feed will determine which posts to show users isn’t specifically outlined; though, it stands to reason that previous engagement will be a factor in selecting what posts show up near the top every time the app is refreshed.

In an interview with the New York Times, Instagram co-founder Kevin Systrom attempted to mitigate any backlash over the change, claiming that over 70% of content on the average user’s Instagram feed was missed on a regular basis.

I imagine, however, that this is hardly the only reason for the introduction of an Instagram feed algorithm—social media, of course, is big business, and Instagram, like Facebook, has advertisers to answer to. It will be interesting to see how this Facebook News Feed-esque change within Instagram impacts not only user engagement within the app, but across the company’s ad products, as well.

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