What the Hell Was Up with Totino’s Mis-Timed Super Bowl Tweets??

I was reminded of JC Penney’s “mitten tweets” of last year when I checked out Totino’s Twitter account during the game tonight. Totino’s, famous for mouth-melting pizza rolls, posted a whole slew of generic, Super Bowl-related tweets that didn’t actually reference anything that was going on during the event (though, things that certainly could have been).

Interesting. A brand taking the approach of “what brands post during big events doesn’t really matter”. It’s a fun idea, I guess. A little different.

Except for the fact they were really posted on Saturday.

Yup, you read that right: Totino’s Super Bowl tweets weren’t posted on Sunday, while the game was physically taking place — but, on Saturday; when, well, it wasn’t.

It’s either some sort of marketing ploy in order to garner some snickers (not the candy — who had one hell of a commercial with Danny Trejo) and offshoot-mentions in sites like this; or, a giant social media pre-scheduling fail for whoever manages their digital marketing.

Don’t just take my word for these strange events: I screencapped a few of these “Super Bowl” tweets for your entertainment.


What do y’all think — scheduling fail or just a strange attempt at humor/publicity? Share your thoughts in the comments!

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