I was reminded of JC Penney’s “mitten tweets” of last year when I checked out Totino’s Twitter account during the game tonight. Totino’s, famous for mouth-melting pizza rolls, posted a whole slew of generic, Super Bowl-related tweets that didn’t actually reference anything that was going on during the event (though, things that certainly could have been).
Interesting. A brand taking the approach of “what brands post during big events doesn’t really matter”. It’s a fun idea, I guess. A little different.
Except for the fact they were really posted on Saturday.
Yup, you read that right: Totino’s Super Bowl tweets weren’t posted on Sunday, while the game was physically taking place — but, on Saturday; when, well, it wasn’t.
It’s either some sort of marketing ploy in order to garner some snickers (not the candy — who had one hell of a commercial with Danny Trejo) and offshoot-mentions in sites like this; or, a giant social media pre-scheduling fail for whoever manages their digital marketing.
Don’t just take my word for these strange events: I screencapped a few of these “Super Bowl” tweets for your entertainment.
What do y’all think — scheduling fail or just a strange attempt at humor/publicity? Share your thoughts in the comments!