The first step in Twitter getting tweets to surface in Google search results is live, as today, they are now appearing in relevant mobile queries.
As shown in the screenshot below, a search for “Blackhawks” (apropo tonight) on the iPhone’s Chrome browser reveals a carousel of tweets below the team information box (FYI: mobile Safari is showing the same).
The tweet carousel shows the full tweet for each user that contains the search query. Interestingly, though, as of today, clicking the hyperlinked Twitter user’s name doesn’t open the app; but, instead takes you to that person’s profile on mobile.twitter.com.
On their blog today, Twitter announced the integration with Google search, saying that tweets will only surface for iOS and Android users, in the US, on mobile browsers or within the Google app for now. Desktop and international roll-outs are both expected later this year.
Twitter has been on a mission this year to improve both their new user sign-up
numbers and revenue from tweets appearing on publishers’ websites. The Google search integration, specifically, is designed to assist in the former goal — Twitter is not receiving revenue for tweets in Google search, but their hope is that people who haven’t caught on to the social network will be intrigued enough by these teasers to sign up for themselves.
The Google/Twitter integration on mobile is timely for the social network; after disappointing Q1 results were announced last month, the company was clearly looking to get some traction on initiative before it was too late in Q2 to make an impact. With mobile being a big focus of Google’s as of late — not to mention, the general shift towards increased mobile browser use — showing tweets in mobile search results before desktop was no accident.
For its part, Google cites the integration of tweets into the search results as “a great way to get real-time info” when major events occur.