Though I’m still not happy that the company continues to ignore my pleas to restore the Discover tab, today Twitter rolled out a new section for US users: Moments.
Detailed on their blog here, Twitter Moments is a compilation of links, videos, GIFs, and Vines (all set to auto-play), curated by the social network & some select partners. Tapping on the lightning bolt icon on Android & iOS will bring up top Moments from the current day; however, as indicated in the screenshot below, topical Moments from the past few days can easily be viewed in this tab as well.
Twitter Moments are able to be followed, which will give users notifications when new content on a given topic is posted. Interestingly, followed Moments will show up in your Timeline until posts stop coming; at which point, they’ll disappear. (Perhaps, this is some of the “Timeline testing” rumored late last year.)
Today, Moments are mostly contributed by partners including Bleacher Report, Buzzfeed, EW, Fox News, Getty Images, Mashable, MLB, NASA, New York Times, Vogue and the Washington Post — though, more sources of content are expected to be introduced moving forward. This may also provide an opportunity for Sponsored Moments (go ahead, you can have that one, Twitter), though it’s obviously too early to say.
While Moments differs from the fan-favorite Discover tab — which enabled users to view not only top trends, but content that was favorited by a user’s network — it is similar to (and, an apparent replacement of) the News tab that Twitter began testing back in August. My one account that had the News tab on iOS now has Moments in its place.
The Twitter Moments is currently limited to US users on iOS, Android, and desktop versions of the social network. The company is planning to expand the tab to global users in the coming weeks.
For a video on how Twitter Moments works, check out this tweet.