Not seeing Twitter share counts on your blog or news site anymore? That’s because, as of now, these numbers are gone for good.
Though Twitter announced they were pulling the plug on these share count totals back in October, with the introduction of new Follow & Share buttons (see below), the move has reportedly come as a surprise to some publishers, including Slate’s vice chairman Dan Check, via this article on DigiDay.
Twitter has stated that these share counts were never part of any publicly supported, documented API endpoints, and were never to be considered entirely accurate (though, in fairness, the share counts I saw on this site were pretty much spot on in the ones I’ve checked). From a technical side, these Twitter share counts were one of the last mechanisms at the company relying on Cassandra, which has been phased out in favor of Manhattan.
There are limited options for publishers still wanting to see Twitter share counts on their sites. One developer took advantage of Twitter’s search API to create OpenShareCount, which is said to work with any third-party buttons (this is in beta, so caution should be used). Besides for that, publishers (or developers of share buttons) could reach out to Twitter’s Gnip for full access to the network’s data—which, according to MarketingLand, runs between $300-$50k per month based on usage.
Unless Twitter decides to restore share count access—or third-parties find alternative ways to track this data—publishers & bloggers can check out Twitter Analytics to see their top-performing shared links.