Back in November, I published a post discussing some of the expected “changes” that would come to Twitter this year. Before 2014 ended, we saw Tweet Analytics come to some iPhone users (though, I’m still unsure this has been released to everyone) — now, it appears we may soon see Twitter unveil its video hosting product to the masses.
Over New Year, Twitter user Daniel Raffel dug into some JS housed on the video.twitter.com domain, which disclosed that the service will accept videos of up to ten minutes in length (watch out, YouTube) in mp4 and .mov formats. Currently, the Twitter Video domain seems to be granting early access — however, it appears to be doing so for Verified Accounts only at this time.
Early reports indicate that users will have to upload videos to Twitter’s domain itself in order to utilize the services features — YouTube vids, or those hosted on any other service, won’t get the same treatment (whatever that ends up meaning).
VP of Product Kevin Weil discussed Twitter Video on the company’s blog, saying “aside from just watching video more easily on Twitter, you should be able to record, edit and share your own videos natively on Twitter too”.
It is worth noting, according to TechCrunch, that Twitter has since said that this information is not for its new video service; but, instead, for sponsored video ads. This could be just the company’s effort to curtail rumors until they’re ready for the official product release — hopefully, we’ll know more in the coming weeks.