The Death of Flash Ads (And Everybody’s Celebratin’)

The death of Flash ads — which will more or less become unofficially official come September 1st, when Google stops supporting the format entirely — will be a welcomed bon voyage for laptop users & those concerned with the massive security flaws that come with it alike.

Ad agencies, on the other hand, are in for a rude awakening.

As reported by AdAge back in June, upwards of 84% of digital advertising still runs on the Flash platform. Flash has been the de-facto animated banner tool for some time — with popular browsers like Google Chrome (the world leader, in terms of users) & Firefox opting to block Flash by default, this turns a majority of ads into nothing more than wasted impressions (that advertisers will still pay for, btw).

In addition to the major web browsers and AdWords ceasing to support Flash, Amazon has become the first large publisher to announce that they too with ditch the video platform come September 1st.

No; no it wasn’t.

HTML5 is the present and future, kids: are your designers ready?

While HTML5 is a bit more intricate to develop (or so I’m told), there are significant advantages to choosing this for display banners over Flash. First and foremost, the security flaws that have plagued Adobe’s technology since the beginning don’t exist in the HTML format; this leaves users much less vulnerable, and as such, isn’t likely to be blocked by any of the big browsers by default anytime soon. In addition, mobile OS’ like iOS and Android are already largely Flash-free experiences; and with the general cultural shift towards increased mobile browsing, advertisers are behooved to not utilize a technology that cannot be viewed in the same manner on both desktop and mobile browsers.

For Google AdWords users, Flash ads can be converted into HTML5 automatically by uploading them into the platform. Google has provided this service since February, and will continue to do so for the foreseeable future.

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