Content Marketing—or, creating & distributing articles, eBooks, videos, & more for the purpose of educating target audiences—is more than just a hot buzzword: it can be a critical tool for businesses both large and small to break through the competitive clutter and stand-out in their respective industries.
While we may already be almost one quarter done with 2017, it’s never too late in the year to begin thinking about ways to cultivate your brand’s content marketing strategy. To help, our friends at CJG Digital Marketing have crafted the following infographic, highlighting the most anticipated content marketing trends for 2017 and beyond.
When people hear the phrase “content marketing”, blogs typically are the first thing to come to mind. And while blog articles are still a great way to educate potential consumers, as this infographic shows, content marketing trends in 2017 include a much more visual approach (including video and even virtual reality), as opposed to strictly the written word.
What are your brand’s or clients’ plans for content marketing this year? Do any of the below content marketing trends top your own list? Sound off in the comments below!
Infographic via CJG Digital Marketing