Common SEM Mistakes That Blow My Mind

Common SEM Mistakes That Blow My Mind

Having worked in both a freelance & agency capacity in Search Engine Marketing, it has often been my responsibility to take an existing SEM that an advertiser is unhappy with (for a variety of reasons), and “make it work”. Sometimes, admittedly, the campaign I am taking over isn’t necessarily all that bad– more frequently, however, are the cases where I take one look at someone’s AdWords account & just know I’m going to have to start from…

More
1 10 11 12