Apple Unveils Simplified iPad Line, Red iPhone 7

On Tuesday, Apple took steps to simplify their line of iPads: introducing, in the process, a new 9.7-inch iPad that drops the numerical designation following its name.

The new 9.7-inch iPad will get a much lower entry-level price than its predecessors—$329 for the 32 GB model with WiFi; $459 if you want to add cellular data. Apple is still offering the 9.7-inch and 12″ models of the premium iPad Pro line, both which work with the Apple Pencil (which the new iPad does not) and carry a more powerful A9X chip.

Along with the new iPad, Apple unveiled a special edition (RED) iPhone 7 & iPhone 7 Plus, with purchases supporting HIV/AIDS research and prevention. The new red iPhone 7 is the same outside of the color difference as previously-available models, but will only be produced in 128 GB and 256 GB options.

Apple also announced on Tuesday it would no longer produce the lower-cost iPhone SE in 16 GB and 64 GB models; opting instead for 32 GB and 128 GB alternatives moving forward.

In rather atypical fashion for Apple, the new products were quietly unveiled to a small group of tech publications, instead of being premiered during a fancy, show-of-force event. The red iPhone 7 and 7 Plus go on sale March 24, the same date as the 9.7-inch iPads.