Slack, the popular enterprise productivity software that The Verge once said was “killing email“, is now looking to do the same with Skype and Google Hangouts.
According to TechCrunch, Slack voice & video chat will begin testing soon within a select group of the platform’s 2.3 million daily users. While Slack video chat has technically existed through a Skype integration developed by Microsoft last month, this first-party integration will obviously be seen as a welcome change for those already sold on Slack’s ease-of-use vs. other enterprise communication tools.
Slack’s rise in the world of enterprise solutions has been nothing short of meteoric, as noted in this Inc feature on the start-up (which the magazine named Company of the Year in 2015). Slack has relied almost entirely on word-of-mouth up until recently—hooking folks like developers and project managers on a free trial, or friends telling friends at other companies how much they are enjoying using the platform themselves.
And those companies aren’t just mom-and-pops, either. Among its estimated half-a-million paid members, Slack counts teams at Salesforce, eBay, NASA, HBO, and Intuit paying between $8-$15/month for its services.
Slack video chat may add some noise to an otherwise quiet enterprise comms tool, but it might just also be the +1 that encourages corporate buyers to pull the trigger on group licenses, as well. Though voice & video chat hasn’t begun rolling out, it should be a rather smooth process for Slack—the company acquired Screenhero back in 2015 for this very reason.