At the official unveiling last week of the new iPhone 6 and 6 Plus, Apple had a ceremonial “one more thing” for us on display: the worst-kept-secret in tech, the
iWatch Apple Watch, the company’s long-rumored entry into the wearables space.
I am holding off on an article about the specs of the Apple Watch until later this year or 2015 (when it will hit stores) because, at this point, there’s more questions than answers about the iOS-powered device. What kind of battery life will it have? Are the activity tracking features as good as my (much less expensive) FitBit? Can I really have that Mickey Mouse watch face that was on display?
One inquiry numerous tech publications have made since the Apple Watch was revealed last week (a relatively clickbait-y one if you ask me) seeks an answer this: can the Apple Watch, in all its sapphire glass-encased, inductive charging goodness, disrupt wearable tech?
I can say the following with all sincerity: I honestly have no idea.
There’s too many variables right now to make any sort of predictive assessment on how the Apple Watch will be received when it becomes available next year. The necessity to own a late-model iPhone for it to function; the “starting at” $349 price-point; the aforementioned questions surrounding battery life; and, let’s not forget, the fact that there may not just be a huge demand for a “phone on your wrist” right now (or, possibly– ever).
So, yes, I am fine admitting that I am unsure about the future of the Apple Watch. With that said, though, there are a few things I am quite certain of….
The iPod (and, with it, iTunes) changed the way we consumed music. When’s the last time you purchased a CD? Yeah, I can’t remember that long ago either. Apple didn’t invent the mp3, and certainly didn’t invent the mp3 player– but, they did create a product suite that, in fact, did “disrupt” the music industry.
The iPhone changed smartphones. There were smartphones before the iPhone (hell, myself, I had several BlackBerrys and Sidekicks and even a Windows phone years before I bought my first iPhone), but they never were the same afterwards.
Point being: Apple sorta has a history with this kind of thing. And part of the millions of dollars that went into developing the Apple Watch included a shit-ton of market research to determine whether or not to develop it in the first place; research that I, and fair to say, every other tech blogger out there, do not have access to. Also, and this is important: I’m no psychic. As much as I’d love to be able to predict the future, I just don’t have that ability.
So, while I could speculate on whether or not the Apple Watch will disrupt wearables– I’d rather just wait, and see. And, possibly, put in my own order when the Apple Watch 2 premieres.