DirecTV Now Launch Event Set for End of November

AT&T has announced that November 28th will be the private unveiling of their new streaming service DirecTV Now, according to an invite obtained by Business Insider.

The DirecTV Now launch event will likely be the first time we’ll get more details on just which channels will be included in AT&T’s $35/month online bundle. Speculation fueled by leaked documents procured by Variety point to HBO, AMC, Starz, NBCUniversal, ESPN, and Disney as just some of the networks signed-up for the initial launch.

Viacom channels—recently dropped by PlayStation Vue for “pricing reasons”—are also expected to be available to DirecTV Now customers upon launch.

Image via Business Insider

Seven-day free trials will be available for potential customers when DirecTV Now launches. AT&T is also incentivizing new users by giving those who sign up for a one-month contract an Amazon Fire TV Stick, while three-month commitments will earn customers an Apple TV. DirecTV Now subscribers who happen to be AT&T mobile customers will also be eligible to stream content to their devices without cutting into monthly cellular data limits.

The $35 price-point for DirecTV Now has industry insiders “shocked”, according to Business Insider—especially considering AT&T is promising 100+ channels will be made available on the streaming service. However, without the legacy satellite & other equipment costs associated with an online-only provider, DirecTV Now has significantly less overhead than DirecTV or AT&T’s other television provider, Uverse; thereby reducing the need to charge customers more.

AT&T could see a further competitive advantage if its merger with Time Warner is approved sometime in 2017—though, with Trump’s surprise presidential win this month, that deal is now seemingly up in the air.