None of us, reading this at the time of print, will likely be around to see the new Robert Rodriguez/John Malkovich flick, “100 Years”. That’s not because of any distribution issues, or contract disputes—but because Rodriguez & Malkovich’s “100 Years” won’t hit theaters until 2115.
If that looks like a typo, trust me, I checked: according to Variety, the aptly-named film—about which little is known—has been sealed in a time-lock safe, which will not be opened until November of 2115.
While this story initially sounds like some sort of Wu-Tang-esque homage to rare, fine art, “100 Years” is far from that. In reality, Malkovich’s “100 Years” is, in fact, an advertisement—one commissioned by Louis XIII cognac, which is aged for, you guessed it, one hundred years. The company has even taken out a paid search ad on Google for the film, which leads to this landing page (age verification req’d) touting a countdown to the release of “the move you’ll never see”.
The company also said that it will be sending out 1000 metal movie tickets to “influential” people to pass along to their descendants, to see the film when it is freed from its safe.
iO9 is hosting three versions of the trailer for “100 Years”, each featuring a different vision of what 2115 will look like. One of these trailers have been embedded below; the others can be found here.
Rodriguez and Malkovich’s “100 Years” raises some interesting questions: Will the technology exist in 2115 to view this film? Why would a company make such an investment in two stars like Robert Rodriguez and John Malkovich for something that might outlast the company itself? And, probably most importantly—does “100 Years” even really exist??
It’s quite possible that the answer to that third question is “no—no it doesn’t”. In fact, the trailers & the “countdown clock” could be all that exist of “100 Years”; a series of commercials and a microsite designed to raise interest in Louis XIII cognac just before the busy holiday shopping season begins.
Unfortunately, unless Rodriguez or Malkovich or someone associated with Louis XIII spills the beans (or, leaks the film to a torrent site), or some serious advances in medical technology occur in the next few decades, none of us here today may ever know if “100 Years” is rated fresh on Rotten Tomatoes, or is just an extensive advertising ploy.